SEM911 is a search marketing consultancy, that is, we provide a detailed written diagnosis and recommendations and, if appropriate, referrals to someone who can perform the detailed tasks involved in implementing an SEO solution.
Search engine optimisation (SEO)
SEO involves the alignment of your web pages with the unpublished rules devised by major search engines. If you left this to chance, your pages might never be found by someone who types in a search term. SEO involves working on your pages, possibly the web server and, increasingly, on external factors such as incoming links. SEO is really "website optimisation". Your website needs to rank for generic phrases used by searchers; merely ranking for your company name is easy and not really a measure of SEO effectiveness.
SEO is all about traffic, not rankings. Of course, you need to rank high to get traffic, but the goal is to get relevant traffic, not large volumes of visitors who are not your audience.
These are strategies aimed at enhancing, preserving, and repairing your brand's (or personal) reputation. This involves staying aware of what is being said about you (or a namesake who could be mistaken for you). It involves a lot more, such as engaging with influencers early in a campaign, working with vested interests, such as shareholders, and so on.
For certain Google searches you might have noted video results appearing at the top or middle of the page. This is a great way a business can rank high for a keyword phrase that proves difficult with normal (textual) SEO. Video SEO does not mean getting your video into YouTube or Vimeo. Those are easy achievements but, ideally, getting your own website to rank high for your videos is a better outcome.
PPC advertising refers to the text ads or "sponsored" entries you have seen in search engines such as MSN and Google. As the name implies, you pay only if the viewer clicks on your ad. If your budget is limited, the secret is knowing how low you should bid without losing sales or visitors and which PPC engines give you the best value for money.
Do You Need SEO or PPC?
This performance checklist will help you to determine if you need search marketing help.
- Is your existing SEO company not delivering your expectations?
- Has your traffic from organic search dropped?
- Is your site hard to find in search engines for a generic phrase?
- Has your ranking been lowered by a major search engine?
- Are you unhappy with your pay-per-click ad campaigns?
- Do you want to make more money from your online campaigns?
Ideally, you need both SEO and PPC.You may also need SMO.
PPC brings immediate traffic, but costs money per click. This cost can be lowered by changing the landing page to match the keyword, making the ad copy more click-worthy and making other improvements on the website.
Social Media Optimisation (SMO) involves using social networks, which often don't affect your ranking directly, but they can send indirect signals to the search engines that can benefit you and provide traffic.
If you are an agency and need to outsource some of your work to a white-label SEO or PPC provider, we can connect you with the right people.
Your next step should be to complete the Enquiry Form for an obligation-free assessment. Nobody will hound you after giving this assessment.