Search engine optimisation (SEO) involves the alignment of your web pages with the unpublished rules devised by major search engines. If you left this to chance, your pages might never be found by someone who types in a search term. SEO involves working on your pages, possibly the web server and, increasingly, on external factors such as incoming links. SEO is really "website optimisation".
Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) are strategies aimed at enhancing, preserving, and repairing your brand's (or personal) reputation. This involves staying aware of what is being said about you or a namesake who could be mistaken for you. It involves a lot more, such as engaging with influencers early in a campaign, working with vested interests, such as shareholders, and so on.
Pay-per-click (PPC) advertising refers to the text ads or "sponsored" entries you have seen in search engines such as MSN and Google. As the name implies, you pay only if the viewer clicks on your ad. If your budget is limited, the secret is knowing how low you should bid without losing sales or visitors and which PPC engines give you the best value for money.
Do You Need SEO or PPC?
This performance checklist will help you to determine if you need search marketing help.
- Has your traffic from organic search dropped?
- Is your site hard to find in search engines for a generic phrase?
- Has your ranking been lowered by a major search engine?
- Are you unhappy with your pay-per-click ad campaigns?
- Do you want to make more money from your online campaigns?
SEO Agency?
If you are an agency and need to outsource some of your work offshore, we can connect you with the right people.
Your next step should be to complete the Enquiry Form for an obligation-free assessment.
