SEO Trends To Look Out For In 2017 [Infographic]
SEO trends have always been something of a hot topic among search engine marketers. Many marketers are frightened of the next big Google update because they’re worried that all their hard work is going to be undone in one full sweep.
Search engine marketing is a dynamic beast that is constantly evolving to better suit people using the search engines. Some people assume that Google is out there to get people that they don’t want you to rank highly but this isn’t true at all.
Google is primarily concerned with providing the best experience for the person using the search engine. Google’s business is predicated on the fact that people use their search engine so it’s a smart move for them take this stance.
SEO Trends In 2017
There are plenty of trends that have been forecasted for the year of 2017. The evolution of Google’s search algorithm isn’t expected to slow down anytime soon. We came across this great infographic that shares eight predictions for SEO in 2017.
Some of the most interesting predictions include:
- Increase in the implementation of Google AMP (Accelerated mobile pages) – A way to improve the overall performance of mobile web.
- Schema markup will gain more importance – This is an interesting one because a very small percentage of websites actually have Schema markup implemented so it’ll be interesting to see how this plays out.
- Denser quality content – People have noticed that there’s a lot of content on the same topic but with slightly different words and structure. To combat this, many marketers believe that Google will implement a “per word value” metric to measure the value of a piece of content more effectively.