SEM911 offers SEO services, that is, we optimise your website so that it is more likely to rank higher in search engine results pages.
Search engine optimisation (SEO)
SEO involves the alignment of your web pages with the unpublished rules devised by major search engines. If you left this to chance, your pages might never be found by someone who types in a search term. SEO involves working on your pages, possibly the web server and, increasingly, on external factors such as incoming links. SEO is really “website optimisation”. Your website needs to rank for generic phrases used by searchers; merely ranking for your company name is easy and not really a measure of SEO effectiveness.
SEO is all about conversions, not rankings. Of course, you need to rank high to get traffic, but the goal is to get relevant traffic, not large volumes of visitors who are not your audience. Relevant visitors need to find what they are looking for and at a good price before they will buy.
Online Reputation Management (ORM) or Search Engine Reputation Management (SERM)
These are strategies aimed at enhancing, preserving, and repairing your brand’s (or personal) reputation. This involves staying aware of what is being said about you (or a namesake who could be mistaken for you). It involves a lot more, such as engaging with influencers early in a campaign, working with vested interests, such as shareholders, and so on.
PPC advertising refers to the text ads or “sponsored” entries you have seen in search engines such as MSN and Google. As the name implies, you pay only if the viewer clicks on your ad. If your budget is limited, the secret is knowing how low you should bid without losing sales or visitors and which PPC engines give you the best value for money.
Do You Need SEO or PPC?
This performance checklist will help you to determine if you need search marketing help.
- Is your existing SEO company not delivering your expectations?
- Has your traffic from organic search dropped?
- Is your site hard to find in search engines for a generic phrase?
- Has your ranking been lowered by a major search engine?
- Are you unhappy with your pay-per-click ad campaigns?
- Do you want to make more money from your online campaigns?
Ideally, you need both SEO and PPC. Increasingly, you may also need SMO.
PPC brings immediate traffic, but costs money per click. This cost can be lowered by changing the landing page to match the keyword, making the ad copy more click-worthy and making other improvements on the website.
Social Media Optimisation (SMO) involves using social networks, which often don’t affect your ranking directly, but they can send indirect signals to the search engines that can benefit you and provide traffic.
Your next step should be to complete the Enquiry Form for an obligation-free assessment. Nobody will hound you after giving this assessment.